From: The desk of Lisa Suttora, Ecommerce Strategist
Dear Online Seller,
If a picture is worth a thousand words, a Pinterest picture can be worth thousand’s of dollars to your business.
Pinterest (pronounced like interest with a p at the beginning) has rapidly become one of the best ways to…
With more than 23 million unique visitors in January 2013 alone, brands like these are leveraging Pinterest to send thousands of targeted buyers directly to their store.
Why would these multi-million dollar companies spend their valuable marketing time on Pinterest?
Because Pinterest is driving major traffic through it’s Pins, Boards and Walls!
But it’s not just the big brands that are already capitalizing on the power of Pinterest.
Online sellers with stores of all sizes selling on…
… are using Pinterest to attract new customers and make more sales!
And just in case you’re wondering whether or not Pinterest is the “latest and greatest” social media marketing craze to come along, it’s not. There are some real marketing chops there.
There are some very specific reasons why Pinterest and ecommerce go together like peanut butter and jelly!
This Etsy artist’s product has been repinned 33,241 times! (And that doesn’t even include the millions of people who viewed it and clicked through to her store without repinning.)
This adorable party dress sold by an independent ecommerce website was repinned 430 times. Thousands more viewed this image that contains a direct link that takes you over to their website to buy! (Think they sold a few of these dresses?!)
Are you starting to see the power of Pinterest?
And while Pinterest definitely has marketing chops, as with all marketing strategies, it’s how you use Pinterest that matters.
In fact, people who are pinning products they sell on Amazon promoting the competition instead of themselves!
Recently I sat down and recorded the first ever course on using Pinterest for Ecommerce. It’s the only course that blends Pinterest marketing strategies with the very specific needs of online merchants!
In Video 1 of the series, we go behind the scenes to uncover what’s really driving the ecommerce sales on Pinterest.
In Video 2, you’ll learn how to use Pinterest Boards to market your products. Pinterest Boards are your product showcases, but you need to set them up right to get results!
In this video you’ll learn how to:
In Video 3 it’s all about Pinning It for profits!
In order to make money with Pinterest, you need to know how to create pins that will get Repinned, Liked and Commented on.
It’s easy to do once you know how to do it. And I’ll give you the exact formula for writing pin titles and descriptions that will get people to click, share and visit your store!
In Video 4, we cover the key strategies for pinning your products!
Get this right and you’ll get your products in front of thousands of new customers each day!
You’ll learn which products to pin. What not to pin. And a little known tip for getting your Pins in front of thousands more people.
We’ll cover the right way to pin from the marketplaces as well as pinning from a website.
And you’ll discover a HUGE technique for pinning your Amazon products!
One that is so big, it has the potential to generate thousands or tens of thousands of dollars in new sales this year! (This works for any kind of Amazon marketing as well, and is not something that I’ve ever seen discussed in the Amazon space.)
Pinterest is the first social media site to actively welcome the promotion of consumer products. In fact, 50% of the activity on Pinterest is consumer products related!
With an audience of 23 million active visitors, Pinterest is the place to showcase your products.
See you on Pinterest!
Yours in online selling success,